YouTube is enlisting Hollywood’s help to reach a generation of viewers more familiar with smartphones than TV remotes.The online video giant is aiming to create 25 hours of programming per day with the help of some of the top names in traditional TV. The website, owned by Google Inc., is spreading its wealth among producers, directors, and other filmmakers, using $100 million it committed last fall. The fund represents YouTube’s largest spending on original content so far.
Sunday, February 26, 2012
Can YouTube replace traditional TV?
From LSJ.com:
