As Privacy Concerns Grow, More Social Media Users Are “Unfriending”

From AllThingsD:

As concerns about online privacy grow, users of social media sites are increasingly looking to unfriend other users and “prune” their personal profiles, according to a new report out today from Pew Research Center.

More than 60 percent of social media users said last year that they deleted people from their friends lists, up from 56 percent in 2009; and 26 percent of users who keep their profiles private say they apply additional privacy settings to limit what some friends can see.

Profile “pruning” — deleting comments friends leave and untagging photos — is also on the rise, the report says.

Women are significantly more likely to keep their profiles private, and are more likely to unfriend people than men are, with 67 percent of women saying they’ve removed friends, compared with 58 percent of men. Young people are more likely to manage their social media presences by deleting comments and untagging photos.

Some 48 percent of social media users say they experience some level of difficulty managing privacy controls on their profiles — but 49 percent say the process is “not difficult” at all. A tiny sample of those surveyed say it’s “very difficult.”