Job seeker uses social media to spread the word

From Boston.com:

Dave Cutler is trying to find a job. He’s also trying to break into the social media business. So it made perfect sense for him to launch his job search with an all-out social media blitz.

He created a website, hiredavecutler.com. He started blogging and tweeting about social media-related news, including references and links to his job search. He made a video resume, set up a YouTube channel, launched Dave Cutler’s Job Search Foursquare venue, and even created a Dave Cutler smartphone app.

“It’s an easy way to cast as wide a net as possible,’’ he said. “You can reach a lot more eyeballs through social media than you can through reaching out to people on a one-on-one basis.’’

In a job market crowded with talented people, resumes and cover letters just don’t cut it anymore. As almost any recruiter, career coach, and human resources specialist will tell you, effective job searches have become marketing campaigns, and social media, as Cutler shows, provide the tools to promote the product: the job candidate.