Forget about the age of must-see television, 2012 will be the year of must-tweet TV.
Networks large and small are using social media to engage second-screen viewers like never before. A few of the most high-profile recent examples include:
>> Monday, Fox News used Twitter to measure viewer reaction to its GOP debate and encourage online interaction based on the candidates’ answers.
>>NBC partnered with Facebook for its “Meet the Press” debate Jan. 8.
>>VH1 offered a four-hour live stream of analysis during its Critics’ Choice Movie Awards broadcast last week.
“Particularly over the last year, we’ve seen social media grow from just being the latest shiny new toy to being a really powerful tool that is integral to gathering news and telling stories,” Ryan Osborn, senior director of digital media for NBC News, told TheWrap.
Monday, January 16, 2012
As Social Media Hits Television, 2012 Is the Year of Must-Tweet TV
From Reuters:
